Tag: video

Just before Philip got on stage he had a talk with Gabriele Carboni on the Marketing Distinguo concept and card deck. Philip talked about it on the stage, remembering us that the business is about creating a different and special product. Discover more on https://www.marketingdistinguo.com/ Direct link of the video on Youtube: https://www.youtube.com/watch?v=1aQ21OpFwzk

Discover more on https://eomm.bebrilliant.it/ Direct link of the video on Youtube: https://www.youtube.com/watch?v=-Ie1vEeWt1Y

In this video #8, I show you the base of the Visual Communication Planner, the bottom of our marketing mountain: mission, vision, purpose, and values. Direct link of the video on Youtube: https://www.youtube.com/watch?v=UAWIM5L-0sE

In this video #7, I talk about product and service and all the questions to answer to fill this element of the Visual Communication Planner. Direct link of the video on Youtube: https://www.youtube.com/watch?v=AF-vLjvMoWs

Marketing Distinguo: finally, the differentiation framework you need Discover the Marketing Distinguo card deck: https://marketingdistinguo.com/

In this video #6, I show you the concept and the process of the Marketing Distinguo, to find the answer to the question: “why should I buy from you?” Direct link of the video on Youtube: https://www.youtube.com/watch?v=GQe1Ap_vdk4

In this fifth video, I show you the questions on the Visual Communication Planner about how to define the best content for your marketing plan. Direct link of the video on Youtube: https://www.youtube.com/watch?v=ZbJbSgQyHQg

In this fourth video, I show you the questions on the Visual Communication Planner about how choosing the channels to use and the action to plan to reach your goal. Direct link of the video on Youtube: https://www.youtube.com/watch?v=pE7XB7Gz2g0

In this second video, I show you the questions on the Visual Communication Planner about the first and most important element of the strategy: goals. Direct link of the video on Youtube: https://www.youtube.com/watch?v=EK_sBPizcNg

In this third video, I show you the questions on the Visual Communication Planner about how to measure your strategy and define your KPIs. Direct link of the video on Youtube: https://www.youtube.com/watch?v=MxsUvFvUG9I