Chapter from the book “Essentials of Modern Marketing” by Kotler & P. Carboni

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Chapter from the book “Essentials of Modern Marketing” by Kotler & P. Carboni

The chapter Gabriele Carboni has writter for the book “Essentials of Modern Marketing – Italy edition” by Kotler-i & Partners, Carboni. The chapter is also published in any version of “Essentials of Modern Marketing” by Kotler-i and Partners.

All rights reseverd.

See more about the book here: https://eomm.bebrilliant.it/

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Gabriele Carboni – Digital Marketing IRA Kaufman.pdf